….My thoughts, swatches, top picks and an eye look.
If you’re an avid follower of makeup blogs and YouTube beauty channels, you’ve probably heard of the company, makeup geek. It was started in 2011 by Marlena, from the YouTube channel and blog ‘makeupgeek’. She launched her eponymous brand with eyeshadows and although the line has now expanded into a full-fledged makeup line, her eyeshadows remain the cornerstone of her brand.
The brand started creating a buzz in the online beauty community almost as soon as it launched. At the time, I was a novice when it came to eye makeup. I owned maybe two obscurely named pots of eyeshadows and I didn’t have a clue how to wear them. I’ve come a long way since then both in my eyeshadow stash and (hopefully) application technique! But at the time, I was looking to delve into the world of eyeshadows and after reading numerous positive reviews, I thought her line might be a good place to start. These eyeshadows retail for $6 USD and come in a huge array of colours and finishes. For a total newbie, it’s a great way to experiment and figure out what kinds of colours and textures you like, all without breaking the bank.
Few years down the road, this seasoned eyeshadow wearer can now assuredly give these eyeshadows two thumbs up. These are highly pigmented, smooth, blendable formulations that last well throughout the day (8-10 hours wear over eye primer). An overwhelming majority of the colours I’ve tried perform just as well as their more expensive counterparts, which is impressive, to say the least. As I was saying earlier, my years of experimentation have taught me that I’ve a soft spot for matte eyeshadows and coincidentally this is where I think the brand truly excels. High quality matte formulations are hard to come by, so at this price point, it’s really a no brainer.
So let’s take a look at my collection of makeup geek matte eyeshadows that I’ve accumulated over the years. I’ve swatched all of them and done a simple eye look using my top five picks.
- Peach smoothie: As the name implies, a peachy beige colour. Good one to apply all over the lid to even out the skin tone. On my nc30 skin, it can also be a subtle brow bone highlight.
- Creme Brulee: This a warm mid-tone brown colour that’s ideal as a transition shade. Very similar to mac’s soft brown, it’s more red toned, soft brown is peachier.
- Frappe: Identical to creme brule, only one shade darker.
- Latte: Also similar to the above two, but this one has more pink in it than red. Because of this, it registers as more cool toned.
- Desert sands: This a very yellow brown. Very flattering as a transition shade on warm skin tones.
- Preppy: A khaki brown. If you have olive skin, the green tones in this are very complimentary.
- Cocoa Bear: This is a brown with strong red tones. It’s a very popular shade but personally I don’t get much use from it as I find it a bit too dark and red for daily use. If I want a reddish brown crease colour, I’ll pick frappe instead.
- Mocha: A dark brown. Perfect to add definition to the lash line and deepen any eye look to take it from day to night.
- Corrupt: An intensely pigmented black. I almost never use this colour as I find it almost too saturated. You need to be very careful with this colour and use the smallest amount or you could very quickly end up sporting a black eye!
To conclude, my top five most frequently used shades are creme brulee, frappe, desert sands, preppy and mocha. Not only do I use these by themselves for an all matte eye look, they are also the perfect complement for most of my shimmer eyeshadows.
Here’s an eye look using those shades.
Finally, in case you were wondering, all makeup geek eyeshadows are sold in metal pans and need a magnetized palette to hold them. I store mine in a z palette, but any palette with a magnetic plate on the bottom will work.